When Ama (toxins) build-up and body is not able to get rid of it, there is an increased oxidative and inflammatory activity in the body. Which results in the symptoms of Ama. Goal of the cleanse is to eliminate Ama from the body and slow down the degenerative processes. Cleansing and detoxing the body is an essential part of minimizing toxin build-up in the body. This reduces oxidative stress and slows down the aging process of the whole body.